INSIGHTS
BETTER JUDGMENT
IN THE AGE OF AI.
Ideas about judgment, decision-making and what changes when answers become abundant.
Essays on how AI changes the way people interpret information, make business decisions and decide what deserves trust, attention and action.
Judgment
What deserves trust, attention and action
AI & decisions
What changes when answers become abundant
Business application
Sales, leadership, hiring and organizational decisions
LATEST INSIGHT
Information Is No Longer the Advantage
AI has made finding the signal easier. The advantage has moved to understanding what the signal actually means.
For years, salespeople could gain an edge by finding information before their competitors did. AI is changing that. The harder question now is not what happened, but what it means, what it depends on, and whether it deserves action.
READ ESSAY →THE CENTRAL IDEA