Cold calling – the nemesis of all sales people. It is the definition of rejection and can impact on the success of anyone who tries it. On the other hand, it can be a road to increased sales, meeting your quota and filling your downstream pipeline. If you are wondering what to avoid when cold calling, here are some hints.
“Have I reached Mrs. Smith?” is a good opening line. And wait for them to respond.
Identify yourself and make them feel more comfortable. Ask if they can use your help. “My name is John Smith and I help homeowners keep their homes up to date. What are your problems with home maintenance?” And wait for their response.
As annoying as cold calling can be, it is a game of probabilities and the more you do it, the more sales you will make.